| FIELD | INFO |
| Project Title | Branding: Paving the Path for Promoting & Protecting Local Products in CB Region |
| Type of Contract/Category | Grant contract |
| IPA Component
|
IPA 1 (2007-2013), Cross border Cooperation Programme: Republic of North Macedonia – Republic of Albania
2nd call for proposals |
| Measure | 1.1 Economic development |
| Functional Lead Partner, Lead partner and partners | Functional Lead Partner: Center for Sustainable Development ALKA, MK
Lead Partner: Institute for Democracy and Mediation, AL Partners: Agritra-vizion Centre Dibra, AL; Youth Ecologic Center “Rekanski Biser” – Rostuse, MK |
| Sector of intervention: | Promotion of regional products branding. |
| Action location/s | AL–Dibra Region
MK–Polog Region |
| Project aim & Objective: | Implemented planning and management framework for the process of branding and preserving local products in the CBC regions; Enhanced capacities of the target CBC regions to manage the process of product branding; Established cross-border cooperation and coordination of CBC channels related to promotion of regional products. |
| Results: | Developed and Enhanced cooperation and experience exchanged between the two CBC regions related to product branding; Increased awareness on EU and national regulations, local potentials and resources to be utilized for initiating products branding; Enhanced capacities, performance and “know-how” of the concerned stockholders on regional branding and respective CBC cooperation. |
| Facts & Figures | The key facts & figures relevant to the project:
Project duration: 15 months Total Project Budget for the grant beneficiary in MK: € 96,413.25 |
