Project Title Branding: Paving the Path for Promoting & Protecting Local Products in CB Region
Type of Contract/Category Grant contract
IPA Component


IPA 1 (2007-2013), Cross border Cooperation Programme: Republic of North Macedonia – Republic of Albania

2nd call for proposals

Measure 1.1 Economic development
Functional Lead Partner, Lead partner and partners Functional Lead Partner: Center for Sustainable Development ALKA, MK

Lead Partner: Institute for Democracy and Mediation, AL

Partners: Agritra-vizion Centre Dibra, AL;

Youth Ecologic Center “Rekanski Biser” – Rostuse, MK

Sector of intervention: Promotion of regional products branding.
Action location/s AL–Dibra Region

MK–Polog Region

Project aim & Objective: Implemented planning and management framework for the process of branding and preserving local products in the CBC regions; Enhanced capacities of the target CBC regions to manage the process of product branding; Established cross-border cooperation and coordination of CBC channels related to promotion of regional products.
Results: Developed and Enhanced cooperation and experience exchanged between the two CBC regions related to product branding; Increased awareness on EU and national regulations, local potentials and resources to be utilized for initiating products branding; Enhanced capacities, performance and “know-how” of the concerned stockholders on regional branding and respective CBC cooperation.
Facts & Figures The key facts & figures relevant to the project:

Project duration: 15 months

Total Project Budget for the grant beneficiary in MK: € 96,413.25
Total Project Budget for the grant beneficiary in AL: € 88,761.00