|Branding: Paving the Path for Promoting & Protecting Local Products in CB Region
|Type of Contract/Category
|IPA 1 (2007-2013), Cross border Cooperation Programme: Republic of North Macedonia – Republic of Albania
2nd call for proposals
|1.1 Economic development
|Functional Lead Partner, Lead partner and partners
|Functional Lead Partner: Center for Sustainable Development ALKA, MK
Lead Partner: Institute for Democracy and Mediation, AL
Partners: Agritra-vizion Centre Dibra, AL;
Youth Ecologic Center “Rekanski Biser” – Rostuse, MK
|Sector of intervention:
|Promotion of regional products branding.
|Project aim & Objective:
|Implemented planning and management framework for the process of branding and preserving local products in the CBC regions; Enhanced capacities of the target CBC regions to manage the process of product branding; Established cross-border cooperation and coordination of CBC channels related to promotion of regional products.
|Developed and Enhanced cooperation and experience exchanged between the two CBC regions related to product branding; Increased awareness on EU and national regulations, local potentials and resources to be utilized for initiating products branding; Enhanced capacities, performance and “know-how” of the concerned stockholders on regional branding and respective CBC cooperation.
|Facts & Figures
|The key facts & figures relevant to the project:
Project duration: 15 months
Total Project Budget for the grant beneficiary in MK: € 96,413.25