Beyond Borders – Introducing Smart Tourism and Sharing Economy
FIELD | INFO |
|---|---|
Project Title | Beyond Borders – Introducing Smart Tourism and Sharing Economy |
Type of Contract/Category | Grant contract |
IPA Component/ (national or regional) Programming year | IPA 2, Cross border cooepration: former Yugoslav Republic of Macedonia – Republic of Albania, allocations 2014-2015 |
Lead applicant and co-applicants | CSO Local Agency for Development Institute for Research in Environment, Civil Engineering and Energy Biologist of Albania Mat municipality |
Context/background | Not balanced tourism development between most and least developed tourism municipalities in the cross border region cross border region |
Abstract (short project summary) | Introduced and sustained smart tourism, as borderless driver of economic development for cross-border communities |
Final beneficiary | Citizens; Public institutions managing natural and cultural heritage; Municipalities |
Action location/s | Republic of Macedonia, Southwest region Debar, Ohrid Lake Region Republic of Albania, Eastern region Mat, Diber, Bulqize, Klos |
Objectives | Main goal: To introduce smart tourism and sharing economy concept based on more innovative and efficient use of endogenous cultural and natural resources and existing human capital Key objectives: · To stimulate usage of ICT technology in tourism sector and adapt current business models to fit to latest trends; · To strengthen tourism sector thinking in the region going beyond administrative borders and enable networking among tourism key stakeholders; · To enhance the position of tourism industry as borderless driver of economic development for cross-border communities; · To deepen cooperation among communities on business, social and personal level by creating joint tourism niches between the municipalities in the cross-border region (Mat, Diber, Bulqize, Klos, Debar and Ohrid Lake Region). |
Activities | 1. Research- analysis, interviews, benchmarking, survey. Data sourcing-standards, reports, strategies, questionnaires, focus groups. 2. Training- tailor made programs and tools, needs assessments, publications, awareness raising campaigns, infrastructure rehabilitation. 3. Design and brand creation, technical development of software online platform, technical development of mobile apps, designing and building digital interactive infrastructure such as physical info posts and other gadgets, training and education of users. 4. Engaging travel bloggers, marketing and growth strategy. |
Impact/Output/Result | 1. Developed digital tangible infrastructure that can support new data model of smart tourism and stimulated innovative entrepreneurial spirit among local tourist providers; 2. Cross-border region becomes widely recognized as attractive tourism destination and its visibility is increased; 3. Balanced tourism development in both countries is achieved and cross border cooperation at all levels is deepened by designing joint tourism packages, digital and other small infrastructure investments in target area. |
Facts & Figures | The key facts & figures relevant to the project: • Project duration: 27 months • Start date of the project: 01.12.2017 • End date of the project: 28. 02.2020 Figures • Cost of the action: 304,054.00 € • EU contribution: 258,445.90 € • EU contribution percentage: 85 % |
Final useful footnotes | Include at the bottom of the page the statement CSO “Local Agency for Development” – LDA from Struga Dimce Kovacevski 30/2 Struga
Institute for Research in Environment, Civil Engineering and Energy from Skopje
Biologists of Albania from Tirana
Contact: Project coordinator – Jasminka Popovska For more information: followed by an appropriate web address and contact details |